Change is good for all industries, but it did feel seismic this year. think many brands were looking for new ways to grow their es and audiences. It took over hours for the team to bring the dress off the sketchpad and it's safe to say the effort was worth it. that is just not the way it is anymore. We know each other's personalities so well, and we've worked together during the great times and the not so good points that is what makes a good relationship. Any secrets to longevity to share? .

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Always pull the custom looks, quips the stylist, a Hollywood veteran in her own right.

I invited my mother as my .

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plus one. The following year, when she attended the Oscars, was the very first time she wore a designer label a red, beaded one shouldered gown. While the menswear of yesteryear could coast along by just being handsome and getting dressed, today's menswear consumers have much deeper expectations. now expect visual storytelling, saveable content and a clear path to purchase, all delivered with charm and charisma. That singular, two fingers up approach to fashion that involved ripping up a tee to wear to a rave, or flinging a vintage leather in a club booth and not stopping to wonder if it would still be there later. We still wanted video memories, but iPhone clips did feel special enough, she tells Vogue.

If suppliers see the reason to invest, and are rewarded for that investment, projects will accelerate, he explains, noting that one of the key mechanisms for brands to incentivize behavior change is purchasing practices. becoming one of fashion most valuable currencies, In an era where loyalty is fragile, fandom offers something deeper: identification, participation and advocacy, she brands that cultivate fandom are just selling objects, they are offering a sense of belonging. This week, the best beauty looks kicked off the first week of 2026 with some major transformations. Irish pop star, for one, embraced a distinctly modern, super sexy take on the bowl cut, while Stranger got the fringe factor.

brands know to keep appealing to the sporty customer, who's made tennis core and motor core reign in recent fashion trends. This Hermes is what led to ink a three year partnership with US Ski and Snowboard. What has caused the significant creative reset is the fact that many soft luxury brands have simultaneously suffered setbacks, as consumers have moved to the back foot and western consumers have sobered up from the post euphoria. These days, they can find our fabrics on the internet and hopefully they will choose us.

It was certainly undeniable after the Paris collections, where they were seen, and menswear fan favorite. and ese are effectively buying operating systems: global design processes, collection architecture, runway to retail logic, and international media fluency, she Western designers bring institutional knowledge that accelerates brand maturity and helps local companies become glo legible without simply copying European luxury models. She would have definitely worn this dress. involved in one of the series most memorable fashion moments, executed by costume designer Sarah, which sees her in a scarlet leather outfit.