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Tecovas, an Austin-based Western boot and leather accessory company, is expanding in wholesale distribution. Their nine-year old brand plans to become an elite Western wear lifestyle brand.
Men's cowboy and roper boots from this collection include premium leathers such as smooth goat hides, tough cowhide, or even exotic choices like ostrich.
Tecovas sells its footwear and accessories via its own online store and through selected retail outlets, providing customers with a unique shopping experience by giving them the chance to try on shoes and receive personalized help by staff members. In the near future the company plans to expand their retail presence so that they can reach more customers.
AlthoughTecovas faces some competition in the market for western wear from brands such as Ariat but its revenues and sales are growing. Due to Tecovas' focus on premium design and quality, their customer loyalty has steadily grown in the past; their dedication to providing outstanding customer service has attracted new customers to join the ranks.
Tecovas has recently diversified into wholesale to grow its physical presence after operating exclusively as a direct-to-consumer company for the past nine years. The retailers that have partnered with Tecovas include National Roper Supply, Lebo's in Charlotte and Texas Boot Company near Austin and more will open in 2024.
In the beginning, Tecovas offered only limited models of women's and male's boots. However sales quickly surpassed Tecovas initial expectations. To satisfy demand, the brand expanded its product line to include accessories and clothing - such as belts and hats, along and limited edition collaborations with artists and designers to create limited-edition items.
Tecovas team believes that the best method of connecting with its customers is to have physical stores. They they are planning to open five to seven this year. In the past, all income generated by Tecovas was generated via the internet, but now Hedrick says that a lot of customers prefer to purchase items in person, as it allows them to try on boots and converse with staff more intimately.
Tecovas recently remodeled its Austin office space into a showroom without stock; customers can test on boots to test their size and speak to staff members with any queries they have about the store, which is located on 1333 South Congress Avenue.
Hedrick believes Tecovas' goal is to make the cowboy boot and Western clothing more accessible and affordable, thanks to its direct-to-consumer approach to business. This makes buying boots simpler while still offering affordable prices and customer service that helps ensure a responsible business model.
Tecovas employs vegetable-tanned leather, a practice that has been used for centuries that gives each piece a distinctive character. As time passes this process allows the boots we sell to acquire a distinct patina, while preserving the leather's history while enriching the artisanal craftsmanship.
Tecovas offers more than boots; the brand has a wide range of Western apparel, as well. Retail locations can be found throughout Texas markets, as well as throughout the nation and each store is able to provide customers with a memorable customer experience that includes leather smell and a free boot shine service as well as additional items such as hats and other accessories available for purchase.
Tecovas' flagship store is located on South Congress in Austin. Since then, the store has expanded into national retail partners such as National Roper Supply Company, Lebo's and Texas Boot Company as well as local stores like Junk Gypsy in Round Top and Bullocks Western Wear in Wimberley.
Tecovas direct-to-consumer model allows them to stay clear of traditional markup chains for retail and make their hand-crafted boots affordable for anyone. Their Earl roper model retails at about $285 and comes with Goodyear welts and lemonwood pegs. Furthermore, Tecovas employs an efficient manufacturing process that ensures that each pair is in line with the firm's strict authenticity and quality standards.
Tecovas stands out due to its authentic Western design and top leather, whereas Ariat has modern designs that are geared toward durability, comfort and practicality for outdoor or work. The decision on the brand that best suits your requirements is contingent on doing some research to determine which one is the best fit.
Tecovas provides more than boots. Their vast selection of men's and women's Western clothing includes jeans, button-down shirts and accessories for both sexes. Women can pick their ideal bootie, ranging from classic calfskin or goatskin styles, to more unusual options such as ostrich leg leathers with elegant narrow-toe styles. Their men's work boots like the Stockton as well as the Knox models have been tested for durability with resoleable construction, while remaining elegantly tough.
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