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Tecovas the Austin-based Western boot and leather accessory company, is expanding to wholesale sales. The nine-year-old brand is planning to grow into an premium Western wear lifestyle brand.
The men's roper and cowboy boots in this collection are made of high-end leathers, such as soft goat hide, rugged cowhide, or even exotic options such as Ostrich.
Tecovas sells its shoes and accessories via its own online store and at select retail stores, providing customers with a unique shopping experience by giving the opportunity to test a pair of boots before receiving personalized assistance by staff members. In the future the company is hoping to expand their retail presence in order to serve larger numbers of customers.
WhileTecovas has some competition in the western-wear industry from brands such as Ariat, its revenues and sales continue to grow. Due to Tecovas emphasis on top design and quality Their customer base has steadily grown with time. In addition, their dedication to providing excellent customer service has attracted new customers to join the ranks.
Tecovas recently expanded into wholesale to grow its physical presence after being a direct-to-consumer company for nine years. Retailers that are partners comprise National Roper Supply, Lebo's in Charlotte and Texas Boot Company near Austin; more stores will open by 2024.
In the beginning, Tecovas offered only limited designs of women's and men's boots; however, sales quickly exceeded Tecovas' initial projections. To satisfy demand, the brand expanded its product range to include clothing and accessories like hats and belts - along as limited-edition partnerships with designers and artists to make limited-edition merchandise.
Tecovas team believes that the most effective way to connect with its customers is to have physical stores. They they plan to open five to seven stores in the coming year. In the past the majority of revenues from Tecovas was generated online, however now Hedrick states that most customers prefer buying items in person as it allows them to try on boots and talk to staff more personally.
Tecovas recently transformed its Austin office space into a showroom without stock; customers can test on boots to test their size and talk to staff members about questions about the store, which is located at 1333 South Congress Avenue.
Hedrick believes that Tecovas goal is to make the cowboy boot and Western clothes more accessible and affordable through its direct-to-consumer approach to business. This allows customers to purchase boots with ease while ensuring affordable prices and offering customer service that helps ensure a responsible business model.
Tecovas uses vegetable-tanned, or vegetable-tanned, leather, a method of production which infuses every piece with distinct characteristics. In time this process allows our footwear to gain a distinct patina and preserve the leather's history while enriching their artisanal construction.
Tecovas provides more than just boots. The company offers a comprehensive line of Western apparel as well. The retail stores are located throughout Texas markets and nationally every store will provide customers with a unique customer experience that includes leather smell and a free shine for boots and other items like hats and accessories for sale.
Tecovas' flagship store is located on South Congress in Austin. Since then, it has grown to include national retail partners like National Roper Supply Company, Lebo's and Texas Boot Company as well as locally at Junk Gypsy in Round Top and Bullocks Western Wear in Wimberley.
Tecovas direct-to-consumer model allows them to bypass traditional markup chains for retail, making their premium handcrafted boots accessible and affordable for all. Their Earl roper style retails for about $285 and comes with Goodyear welts and lemonwood pegs. Additionally, Tecovas employs an efficient manufacturing process that ensures that each pair is in line with the firm's strict authenticity and quality standards.
Tecovas stands out for authentic Western style and premium leather, whereas Ariat offers modern designs focused on durability, comfort, and functionality for working or for outdoor use. The decision on which brand best meets your requirements is contingent on doing some research into which is the best match for your needs.
Tecovas offers more than just boots. Their vast selection of women's and men's Western clothing includes button-down shirts, jeans as well as accessories for both genders. Women can choose their ideal bootie, ranging from classic calfskin or goatskin styles, to more unusual options such as ostrich leather leg in refined narrow-toe profiles. Their men's work boots, such as the Stockton or Knox models have been tested for durability with resoleable construction and are stylishly tough.
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